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Eco pet brand Project Blu secures multi-million-pound deal with US venture capital firm Metamorphosis

Project Blu

Welsh eco pet product start-up Project Blu has secured a multi-million-pound deal with San Diego-based Metamorphosis, a venture capital firm dedicated to the acceleration of businesses in the pet industry.

Corporate and Commercial Partner, Siôn Tudur, led the Loosemores team advising on the investment and was supported by solicitor Elle McCook.

The deal will see Metamorphosis take an equity stake in Project Blu, which was founded in 2019 by Geryn Evans. Project Blu is the first global pet brand to offer a full range of sustainable accessories, the company aims to reduce global ocean-bound plastic waste and the broader environmental impact of manufacturing pet products through harnessing innovative textiles and technologies.

Siôn Tudur, commented:

“We are very pleased to have had an opportunity to assist our client, on this landmark investment. It is a Welsh business with exciting potential, and we hope its recent international success is just the start of things to come.”

Geryn Evans, CEO Project Blu, added:

“It was a real pleasure working with Sion and Elle on our deal with Metamorphosis. There were many late nights and they went ‘above and beyond’ to close the deal. It was very valuable to get their advice on both the legal and commercial elements of this ground-breaking deal.”

For more information, please visit Project Blu.

Loosemores is a boutique law firm with in-depth knowledge and expertise. Our corporate/commercial department regularly advises on a range of corporate transactions such as mergers and acquisitions, management buyouts, debt, and equity investments.

If you need advice from our team of legal experts, please email or call us on 02920 224433. Please contact Senior Partner, Mark Loosemore, or fellow Partner, Siôn Tudur to find out more.

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