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Loosemores advises on the FAW’s new partnership with Weetabix

Weetabix Sponsorship

Weetabix Food Company has become the Official Partner of the Wales Women’s National football team and title partner of the FAW Trust grassroots girls’ football initiative Huddle, which will be renamed Huddle, powered by Weetabix.

We are delighted to have advised the Football Association of Wales on its new multi-year partnership agreement with Weetabix. Loosemores’ Senior Partner, Mark Loosemore led the firm’s team advising the FAW on the deal.  The partnership will kick off in April 2021, with supporting activity featuring across all Weetabix-branded cereal products, including Oatibix.

Ian Davis, Head of Commercial & Marketing at the FAW commented:  “The Loosemores team know the FAW very well and they add value on every deal they advise us on, including this one with Weetabix.” 

Mark Loosemore, Senior Partner at Loosemore Solicitors, commented:It is great to see the FAW attract such a high-profile brand as Weetabix as a new supporter of women’s and girls’ football in Wales.” 

For more information, please read the full press release. 

Loosemores is ranked in the Top Tier for Sport in Wales by The Legal 500 directory and Mark Loosemore, is ranked as a Leading Individual for Sport in Wales. Our sports team has the in-depth sports industry knowledge and experience required to provide high-quality specialist legal advice, tailored to the needs of organisations and individuals involved in all aspects of sport. Please contact Mark Loosemore to find out more.

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